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Return of Lake Geneva free parking season welcome news for downtown bookstore owner and customer

Marcus Chen
Managing Editor ยท Friday, November 13, 2026 at 11:35 PM ยท 1 min read
Return of Lake Geneva free parking season welcome news for downtown bookstore owner and customer โ€” Wauwatosa Business news

In addition to Christmas, Thanksgiving, and Hanukkah, Lake Geneva also celebrates the added holiday of free parking on all streets. Parking is usually as much as $4 an hour on Lake Geneva streets, but all fees are waived starting on November 15. "People take advantage of the free parking," said Alicia Boemi, who owns Lakeside Books inside The Market of Lake Geneva on Main Street.

The Details

"I hope they come to story time or come to our book clubs because now they don't have to worry about that meter." Lake Geneva's annual free parking period starts on November 15 and runs until the last Tuesday of January, right before the start of Winterfest.Bridget Martinez visited Lakeside Books from Milwaukee on Friday, in which she paid $4 an hour while she browsed the bookshelves.

"We go to local bookstores and used bookstores, they're always on our places to visit," Martinez said. "Sometimes, I have to look and say, 'I'm running out of time on my space, let me add some more time.' That's the pressure."Lak

About This Story

Local news from Wauwatosa Current

Coverage Area

Wauwatosa, Wisconsin

Section

Business

Published

Friday, November 13, 2026

Reading Time

1 min

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